Imagine a world where consumer choice is no longer a question of taking the product that more or less fits one’s needs, having to make do with the ‘least-worse option’. A world where your most obscure desires for this, that or the other can be met. A world where products, information and services seem to be aimed at you as a person and not you as a vague social or demographic group.
Stop imagining. This is not science fiction, it's a world that's fast becoming a reality. Welcome to the universe of the Long Tail....
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